When you think of radio, what do you think of?
Greg James or Zoe Ball are probably on the list, but what about The Late Night Alternative with Iain Lee on TalkRadio, or perhaps Drivetime with Ty Bentli on Country Hits Radio? Then again, why does it even have to be “proper” radio – you may listen to or volunteer at a local student, community, or hospital station. There are hundreds of those, you know.
But we get it, you don’t have time to schedule time with your favourite radio personality every day, so you probably listen to their podcasts, am I right?
Then of course once you’re on Spotify, iTunes or Google you’re probably also dabbling in some other classics like My Dad Wrote A Porno or The Joe Rogan Experience, not to mention millions – yes, millions – of other podcasts floating on the cloud waiting to be heard.
It takes me ages just to keep up with the stuff I know I like, let alone trying to listen to new stuff. And this got me asking the question – what are we really trying to do at Heff Corp, and why should it matter to anyone?
Well here’s the not-so-big secret: most production houses started with one person, probably in their bedroom or office, with a laptop and mic. They start recording, and hey presto they’re a podcaster.
Launching a podcast really is that easy.
When we trialled a season of The Heff & Beth Show at the start of 2020, it was just that. My wife and I sat in a room in our house, and chatted about stuff we like. After many years working in local radio, student radio and hospital radio, there was something intensely gratifying about being at home with literally no rules, no boundaries, and no regulation – we could do whatever we wanted. It was terrifying too. Within a couple of days we had recorded and edited a pilot, signed up to a host and clicked upload, waiting for the world to hear. We were podcasters.
But of course the world didn’t turn it’s head immediately, and here’s the bigger secret: that’s ok.
There is probably an art to making an overnight sensation, and when we find the answer we promise to share it with all of you. However, in my combined 10 years of broadcasting experience, your own satisfaction with what you do is the only thing within your control. Not only does it keep you going, but it oozes through your content: if you’re happy, your listeners are happy (within reason). And to some extent, if you’re creating a well produced show that you enjoy recording, your personality will shine and listeners with shared interests will gravitate organically. It might be slow, and it might be painful, but it’s worth it.
This is why, when I decided to invest energy into building a podcast network, it was important to keep personality driven content at the heart of what we do. You don’t have to be famous. And if you’re rich, good for you. But the only thing that matters to me is championing ear-catching new content, and giving a platform to big voices with big ideas.
As I type this, I am developing three new podcasts which fill me with excitement – all of them led by individuals who are at the top of their game, bringing insight, information and engaging content to your ears. Podcasts are about people, and Heff Corp is about people.
These new shows, which we hope to launch later this year (more details coming soon), will be a shining example of delivering specialist content in a personal way, but this is just the beginning. Over the next few years, Heff Corp will grow into one of the biggest podcast networks in the UK, and we are introducing an open door policy on every single podcast idea that gets submitted to us. If all you have is a concept, send us a concept. If you have anything else we’ll give it a listen. You will know we have because we will endeavour to respond to every single email we get, and we will give you simple, honest feedback.
So if you are a present or future listener, I hope you like what we do. If you don’t, I want to hear about it. Be honest, be brutal.
If you have an idea but have no idea what to do with it, talk to us. Send an email and let’s chat.
Heff Corp is thinking big. Join us.