Any podcast nerds out there may have seen Ofcom recently published their 2021 Podcast Survey. This survey collected responses from thousands of individual via online, covering a nationally representative sample across the UK.
The aim of this survey, in their words, is “to obtain a better understanding of the in-the-moment needs, behaviours,
and usage” of podcast listeners.
Sounds like jibberish, right? We hear you, but we still trawled through the thousands of lines of results published, because among the predictable responses (i.e. people like to listen to podcasts on the go) there are also some useful insights which may help us improve the content we make, and what we do with it.
Here are 9 things we can all take from the results.